My Competition Sells Cheaper: Lower Prices or Change Location?
You’ve been selling tacos at $3.50 for 3 months. Your sales: 60-70 orders/day. Last week another taco truck arrived 2 blocks away. Their tacos: $2.50. Your sales dropped to 30-35 orders/day. -50% in one week. You panic. Do you lower your prices to $2.50? Move? Close? This guide tells you exactly what to do when…